Or perhaps I should say that what this lovely ad for Coca-Cola really stands for probably is the small fact that we all live in a society where the brands rule the world. It's not about countries anymore it's about what the cuntries consume, I mean look at the ad, it's about Coca-Cola making the world a better, greener, place. Ehh...is anyone really fooled by that? Maybe Coke is a very ambitious brand and actually do want to improve the current environmental situation, but still, it feels a bit hypocryptic.
Anyways, after being a total moral tant (moral bitch) I'll just go on and say that I do think it's quite a funny idea though. I almost wish would have thought of it and not Oglivy in New York. The agency I'll work for in the future by the way, they just don't know it yet.
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